Change and Zig Ziglar’s Dog

Change isn’t always scary. It depends on what’s changing and whether or not we want to change.
We all want things to get better. But we’re fearful that attempting improvement will result in losing what we have that’s good. It’s the devil you know vs. the one you don’t.
Change is about the unknown. There’s little certainty in change, especially when it’s thrust upon you. Sometimes this is rooted in our controlling nature.
Change can be hard work with uncertain results. Even in pain, it can be hard to change because we fear it will get worse if we move. It’s like Zig Ziglar’s dog on a nail story.

Change is simply things not staying the same. And in business, things are constantly changing.
There are constants: a secret recipe, core values, required results, a good mission statement. Everything else is variable: pricing, methods, naming, etc.
Change is required for improvement. If your business is not growing, it is likely shrinking when compared with the overall economy and inflation.
Change is inevitable. Markets shift, demographics change.

Socrates said “The secret of change is to focus all of your energy, not on fighting the old, but on building the new.”
Being proactive in change is much better than being passive.
Know when to react and when to respond. Some changes are sudden and surprising, but most of the changes that really happen can be anticipated. Just don’t cross over into worry!
Having a master plan levels out change and allows you to choose the changes you want strategically.

Name the things in your business that are unchanging.
Accept that everything else can change and it’s okay.
Make changes intentionally. Pick three things to change that will have significant positive impact on your business, then make them happen.

012 – Change and Zig Ziglar’s Dog